Buying Buddha, Selling RumiFrom jewellery to meditation pillows to tourist retreats, religious traditions especially those of the East are being commodified as never before. Imitated and rebranded as New Age or spiritual, they are marketed to secular Westerners as an answer to suffering in the modern world, the mystical and exotic East promising a path to enlightenment and inner peace. In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of

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